Rumor
Bloomberg reporting the end of the Zune hardware, but is it really?
There is a lot of stories out there reporting on how Microsoft is supposedly going to cease the development of any new Zune hardware, but will continue on with the Zune software itself, and the services as well. This is according to Bloomberg, and an anonymous source who wished not to be identified as this has not been officially announced.
This is an emailed statement received by Bloomberg had to say:
We have nothing to announce about another Zune device — but most recently have introduced Zune HD to Canada via the Zune Originals store and remain committed to supporting our devices in North America. We are thrilled by the consumer excitement for Zune across many new platforms, including Windows Phone 7 and Xbox 360. Our long-term strategy focuses on the strength of the entire Zune ecosystem across Microsoft platforms.
If Microsoft did follow through with this, it definitely would not be surprising, as sales have been lackluster, even though the Zune HD received great reviews from multiple sources.
But is it really dead?
Everyone says it is, just from the initial statement of “we have nothing to announce about another Zune device” but what the heck does that mean? Are they saying they have nothing to announce ever, now, tomorrow, next week, next month, or what?
The statement also goes on to say that their long-term strategy is to focus on the strength of the Zune ecosystem across Microsoft platforms, and last I checked, the Zune hardware is a platform.
Just think about my questions, as the statement isn’t as cut and dry as some are making it out to be, but maybe I am just not wanting the Zune to die, especially seeing as I myself own a Zune HD.