While Google still remains king of search in the U.S., Bing continues to gain ground on Google according to the latest data from Experian Hitwise for the month of August 2011.
For the month of July, Google commanded 66.05% of the search market while Bing powered searches only accounted for 28.05% of all searches done in the U.S. (12.98% from bing.com and 15.07% from search.yahoo.com). Google’s search market share dropped nearly a whole percentage point to 65.09%, while Bing powered searches grew nearly a whole percentage point to 28.99% (13.10% from bing.com and 15.89% from search.yahoo.com).
So Bing’s growth is still continuing and it would seem as there are no signs that this growth will stop in the near future. While Bing does continue to slowly nibble away at Google’s market share, it would take about 18 months – assuming their growth remains constant – for Bing to be tied with Google’s market share. Will that happen? I guess we will have to wait and see, won’t we?
Yahoo! Search has gained 0.2 percentage points (from 15.9% to 16.1%) search market share for the month of July 2011, but Google dropped 0.4 percentage points (from 65.5% down to 65.1%) during the same time period according to the latest data from comScore. However Bing remained stagnant at 14.4%.
This means that Bing now commands 30.5% of the search market, compared to Google’s 65.1%.
If you are wondering where the rest of of 0.2 percentage points went, 0.1 went to AOL – but the remaining 0.1 must have been lost to a rounding error.
While Google may have lost some market share – again – they didn’t lose in overall search volume. In this case Google gained 2% in overall search volume (going from 10.948 billion to 11.158 billion), along with Yahoo! gaining 4% (2.65 billion to 2.764 billion) and Bing gaining 3% in search volume (2.405 billion to 2.473 billion).
comScore released it’s monthly search engine data for the month of November, and the data shows that Bing is continuing the trend from October where Bing grew faster than Google.
Microsoft now owns 11.8% of the U.S. search engine market compared to Google’s — still — massive 66.2%. Yahoo! has a 16.4% share, meaning Bing powers some 28.2% of the searches made in the U.S. — as Bing now powers Yahoo! search in the U.S. and Canada.
So, what is the change for this month? Bing grew 0.3%, Yahoo! went down 0.1% and Google this month did not grow, as their search market standing dipped down 0.1%.
Yesterday Microsoft revealed a massive amount of new features coming to both the Bing search engine online and the mobile Bing apps. This news looks promising, as Microsoft continues to take on Google in the search wars, whether this trend will continue remains to be seen.