While Google still remains king of search in the U.S., Bing continues to gain ground on Google according to the latest data from Experian Hitwise for the month of August 2011.

For the month of July, Google commanded 66.05% of the search market while Bing powered searches only accounted for 28.05% of all searches done in the U.S. (12.98% from bing.com and 15.07% from search.yahoo.com). Google’s search market share dropped nearly a whole percentage point to 65.09%, while Bing powered searches grew nearly a whole percentage point to 28.99% (13.10% from bing.com and 15.89% from search.yahoo.com).

So Bing’s growth is still continuing and it would seem as there are no signs that this growth will stop in the near future. While Bing does continue to slowly nibble away at Google’s market share, it would take about 18 months – assuming their growth remains constant – for Bing to be tied with Google’s market share. Will that happen? I guess we will have to wait and see, won’t we?

Yahoo! Search has gained 0.2 percentage points (from 15.9% to 16.1%) search market share for the month of July 2011, but Google dropped 0.4 percentage points (from 65.5% down to 65.1%) during the same time period according to the latest data from comScore. However Bing remained stagnant at 14.4%.

This means that Bing now commands 30.5% of the search market, compared to Google’s 65.1%.

If you are wondering where the rest of of 0.2 percentage points went, 0.1 went to AOL – but the remaining 0.1 must have been lost to a rounding error.

While Google may have lost some market share – again – they didn’t lose in overall search volume. In this case Google gained 2% in overall search volume (going from 10.948 billion to 11.158 billion), along with Yahoo! gaining 4% (2.65 billion to 2.764 billion) and Bing gaining 3% in search volume (2.405 billion to 2.473 billion).

Looks like Bing’s growth isn’t stopping yet, as now Bing grew from powering 28.48% to 30.01% of the US search in March 2011 (growth of 5%).

Take a wild and crazy guess at which search engine took a loss? That would be Google. In February 2011 Google powered 66.69% of the US search market, but in March 2011 that dropped 3% to 64.42%. It’s no wonder Google tried to persuade people that Bing copied Google, and obviously no one believed them. But who did?

Both search on bing.com and search.yahoo.com grew, by 6 and 5% respectively. Last month Yahoo had a success rate of 81.14%, the highest of all search engines (followed by Bing with 80.32% and Google with 65.91%).

Ever since Bing went online on June 3, 2009, I was an avid Bing user. Even before Bing I started using Windows Live Search, as I wanted to compare it to Google.

Honestly, it wasn’t very good, but then I heard a new search engine was going to take over, so I stuck with it.

Bing was great, and I no longer missed Google. I almost always found what I was looking for, and if I didn’t, it suggested something else to look for which got me to my desired destination.

But there is still one thing that has yet to be done, something very important, and something that will bite them in the [you know where] if they don’t change it soon.

The Internet isn’t getting any smaller

The Internet is growing at a very fast pace, and with millions of pages being added to websites per day, search engines have a tough time keeping up.

Every web page that isn’t indexed is one more page that could contain the information you are looking for, the right and correct information you need.

That is the problem with Bing — it’s slow, very slow.

Today in Windows was launched December 9 which was a little over a week ago. On that day I submitted a sitemap to both Google and Bing so the new website, of course, could be found in search engines.

It took awhile for Google to finally get to indexing my website, but once it did, it took off, indexing hundreds of pages. How many you ask? According to Google search it is somewhere around 3,000 web pages. Not bad if you ask me.

How about Bing? How many has Bing indexed in the same time? A puny 18.

I am not saying my website is any more important than any other website, or that my website contains content that would answer many questions, but you never know.

Why is it Bing is so slow at indexing websites? Not only does a search engine need a great algorithm for ranking content, but it also needs to have a vast amount of content to search through. If that content is out of date or doesn’t contain the best possible information, the results will be sub-par.

I am able to find what I am looking for on Bing, but sometimes it takes a bit longer than it should because I need to tweak my query a bit to match the contents of their database a little bit better. I feel as though with more content, I wouldn’t need to do that, because I would find something in that huge database.

Indexing the Internet at a slow pace is a bad idea, as each day passes, more and more content pops up on the Internet, meaning more and more content that is not found on Bing, when it is likely to be found on Google.

It is not as if Microsoft couldn’t get this to happen, seeing as they recently rolled out a massive update for Bing online and also their mobile apps, but also their user base is growing because they grew by 0.3% while Google fell by 0.1%.

With all these updates to the front end of Bing, why can’t they update one of the most important components of Bing, the crawler? Seems simple, but easier said than done.

I hope you are listening, Microsoft.