Editorial
The True Success of Windows Phone 7
Today Gartner released their mobile phone sales figures, wherein they say 1.6 million Windows Phone’s were sold to customers. Back in December, Microsoft announced that 1.5 million Windows Phone’s were sold to retailers, but not necessarily to customers.
This of course has led to the usual fear, uncertainty, and doubt to be spread about how much of a failure Windows Phone 7 is, and that Microsoft should just give up, go into a corner, and let Google reign supreme. But there is something people are forgetting: Android was a dud.
“But what do you mean, Ian? Android is selling millions of units per quarter, with some 400,000 activations per day. Surely Android is a glaring success.”
To which I would agree, but when Android first launched, it took a very long time for Android to hit the 1 million mark.
The HTC Dream, otherwise known as the G1, was the very first Android-based phone announced on September 23, 2008, which would become available on October 22, 2008. It would not be months (a few days over 6 months, to be more specific) until the next Android-based phone would be on the market, the HTC Magic.
For 3 months, the G1 was the only Android phone in the entire world, as the G1 would later be released in Australia on February 5, 2009, and then in Singapore on February 21, 2009. Now let me finally get to my point.
On April 23, 2009 (6 months after the released of the G1), T-Mobile announced that they had sold 1 million G1 devices. So yes, Android was a dud. I know people will say that it is not fair to compare one Android phone to numerous Windows Phone’s, to that I say: 1) It’s not Microsoft’s fault Google only had one phone at launch and 2) We are constantly comparing one phone (the iPhone) to hundreds of Android devices, so should we multiply iPhone sales by 100 or more to get a fair comparison between iPhone and Android sales?
Let’s compare that to initial Windows Phone’s sales: in one and a half months, Microsoft announced 1.5 million Windows Phone’s were sold to mobile operators. While Microsoft did not divulge real sales numbers, let us be real conservative and say that only 500,000 of those ended up in the hands of consumers. Any way you spin that, Windows Phone was selling at three times the pace of Android when it initially launched.
The Takeaway
Maybe I confused some people, but now that I have listed everything for proof, I will make a summary: Android was dead-on-arrival, just as everyone is claiming Windows Phone to be. It seems as though everyone has forgotten how slow Android was selling when it first launched, and forgot to compare Windows Phone sales to Android’s initial sales.
As I have shown, Windows Phone sold three times the phones in the same time period, yet somehow Windows Phone is dead-on-arrival? We now know that 1.6 million Windows Phones were sold in the last six months, so we can take a guess that Windows Phone’s total sales add up to anywhere in between 2 and 3 million, which is — as said numerous times — three times that of Android sales in the same time period during its initial launch.
Don’t get me started on how slow the Android Marketplace grew, either. The Android Marketplace hit 5,000 apps in 8 months, compared to the Windows Phone Marketplace which hit 5,000 apps in just a month.
So there you have it, the true success of Windows Phone 7.








