While Google still remains king of search in the U.S., Bing continues to gain ground on Google according to the latest data from Experian Hitwise for the month of August 2011.
For the month of July, Google commanded 66.05% of the search market while Bing powered searches only accounted for 28.05% of all searches done in the U.S. (12.98% from bing.com and 15.07% from search.yahoo.com). Google’s search market share dropped nearly a whole percentage point to 65.09%, while Bing powered searches grew nearly a whole percentage point to 28.99% (13.10% from bing.com and 15.89% from search.yahoo.com).
So Bing’s growth is still continuing and it would seem as there are no signs that this growth will stop in the near future. While Bing does continue to slowly nibble away at Google’s market share, it would take about 18 months – assuming their growth remains constant – for Bing to be tied with Google’s market share. Will that happen? I guess we will have to wait and see, won’t we?